DE NORTE A SAGRES

De Norte a Sagres is a branded web series developed for Sagres, structured as a journey across Portugal. The project follows groups of friends travelling from north to south, exploring landscape, distance and shared time as narrative elements.

The visual approach intentionally embraced immediacy. Parts of the series were captured using early-2000s digital cameras, introducing texture and informality into the frame. The aesthetic positions the viewer within the journey rather than observing it externally. Movement, proximity and lived experience guide the rhythm, aligning brand presence with collective memory rather than message.